Privacy Policy
1. Introduction
At MAT The Basics (accessible via mat-thebasics.com), we are deeply committed to protecting your personal data and respecting your privacy. This Privacy Policy demonstrates our dedication to full compliance with applicable data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We are committed to maintaining the confidentiality, integrity, and availability of your personal data and to processing it transparently and lawfully in support of our website’s functionality and the services offered therein.
2. Scope of this Policy & Data Controller Role
This Privacy Policy applies to all users and visitors who access our website, mat-thebasics.com, and interact with our services. As a data controller, MAT The Basics determines the purposes and means of processing your personal data. Should you have any inquiries about the processing of your data, please contact us at [email protected].
This policy governs data collected directly from mat-thebasics.com, as well as from communications initiated through our contact forms, accounts, purchases, and associated systems.
3. Categories of Data We Process
We collect various categories of personal data depending on your interactions with our website and services:
– Usage Data: Information such as browser type and version, IP address, time zone settings, referring URLs, operating system, and patterns of pages visited (including duration and scrolling behavior).
– Account Data: Identifiable details provided during account registration or order fulfillment, such as full name, billing and shipping address, email address, and telephone number.
– Profile Data: Includes user preferences, purchase history, browsing behavior, and product interests.
– Communication Data: Any data transmitted via support requests, feedback forms, emails, or chat communications, including message content and correspondence history.
– Technical Data: System details from the devices used to access our services, including mobile identifiers, browser plug-ins, screen resolution, and device configurations.
– Transaction Data: Purchase records including order history, payment methods (excluding stored full payment card numbers), delivery addresses, and invoice details.
– Preference Data: Marketing and communication preferences, consents, subscription status, and interest-based data, including topics and products you have expressed interest in receiving information about.
4. Legal Bases for Processing
We process your personal data lawfully under the following legal bases:
– Performance of Contract: To fulfill our contractual obligations with you, including order processing, delivery, and customer support.
– Legitimate Interests: To operate, improve, and protect our business and services, provided such interests do not override your fundamental rights.
– Consent: Where required, we seek your informed consent before processing your data for specific purposes, such as subscription-based marketing communications.
– Legal Obligation: To comply with applicable laws, lawful requests, and regulatory requirements.
5. Your Rights Under Data Protection Laws
Subject to applicable legislation, and where certain conditions are met, you have the following rights regarding your personal data:
– Right of Access: You may request a copy of your personal data that we process.
– Right to Rectification: You may request correction of inaccurate or incomplete personal data.
– Right to Erasure: Also known as the “right to be forgotten,” you may request that we delete your personal data when no longer necessary.
– Right to Restrict Processing: You have the right to request a restriction of processing in certain cases, such as contesting data accuracy.
– Right to Data Portability: You are entitled to receive your personal data in a structured, commonly used format and to have that data transferred to another controller, where technically feasible.
– Right to Object: You may object to direct marketing at any time or to processing based on legitimate interests where your rights override ours.
To exercise any of the aforementioned rights, please contact us at [email protected].
6. Security Measures
We implement advanced technical and organizational safeguards to ensure your data remains secure and is protected against unauthorized access, destruction, alteration, or disclosure. Our security practices include but are not limited to:
– Secure data transmission via HTTPS and SSL encryption;
– Role-based access control and authentication protocols;
– Regular data backups and incident response readiness;
– Staff training on data privacy and security protocols.
7. International Transfers
As part of operating mat-thebasics.com, your personal data may be transferred and stored in jurisdictions outside your own, including outside the European Economic Area (EEA). In such cases, we implement appropriate safeguards, such as the use of standard contractual clauses approved by the European Commission or other legally recognized transfer mechanisms, to ensure your personal data receives an adequate level of protection.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected. Specific retention timeframes include:
– Account and Transaction Data: Retained for up to 7 years post last activity to comply with financial and legal obligations.
– Communication Data: Retained for up to 3 years after contact resolution for internal analysis and legal record-keeping.
– Marketing Preferences: Retained until the user withdraws their consent or unsubscribes.
Data that no longer serves a legitimate business or legal purpose is securely deleted in accordance with industry standards.
9. Cookie Policy
mat-thebasics.com uses cookies and related technologies to enhance your user experience. Cookies are small text files stored on your device that serve various functions. Categories of cookies include:
– Essential Cookies: Necessary for core functionalities such as navigation, authentication, and secure access to registered user areas.
– Functional Cookies: Enable personalization features, such as language selection or remembered preferences.
– Analytical and Performance Cookies: Allow us to measure and improve website performance and understand how users interact with our services.
– Marketing Cookies: Track visits on our website to deliver relevant advertisements based on your interests.
We use tools such as Google Analytics to collect aggregated data that help optimize our services.
10. Cookie Management & Legal Compliance
We comply fully with GDPR and CCPA regarding user consent for cookies. Upon visiting mat-thebasics.com, you are presented with an option to accept or manage cookies. You can also modify cookie preferences via your browser settings at any time and revoke consent for non-essential cookies. CCPA residents may opt out of the “sale” of personal information, if applicable, via designated mechanisms on our website.
11. Children’s Privacy
Our services are not directed toward children under the age of 13, and we do not knowingly collect personal data from children. If we become aware that we have inadvertently collected such data, we will take immediate steps to delete it. Parents or legal guardians who believe their child has provided us with data should contact us promptly at [email protected].
12. Policy Updates
We may revise this Privacy Policy periodically to reflect changes in legal, regulatory, or operational requirements. Any material modifications will be communicated appropriately through our website or direct communication to affected users. We encourage you to review this Policy regularly.
13. Contact Information
If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, you may contact us by email at:
We are committed to safeguarding your privacy and complying with all applicable legal requirements. Please reach out with any inquiries, and we will respond promptly and lawfully.